The primary post.

Hi Yinz! (It's a Pittsburgh thing)

This is a blog directed at thinking through advertising and marketing through a sustainability screen. I'm a masters student at Chatham University, in the brand new program entitled 'MSUS,' or Master of Sustainability. We reside in the newly named Falk School of Sustainability.

Within this interdisciplinary program, you have the freedom to design your track based on what you know and like. My undergraduate background was varied across the arts, but everything I did was a form of communication. I graduated in 2011 with a Major in Public Relations, and minors in Museum Studies and Exhibit Design, Studio Art, and Music - all at Baylor University in the heart of Texas. Here at Chatham, I've kept whittling down to communication of sustainability science (think systems-oriented communications around ecology), and business, specifically marketing with an advertising edge.

This spring, I'll be posting weekly here about advertising and promotional strategies and how the systems-thinking, broad spectrum, style of sustainability can be applied to overall communications objectives.  Think of it as a framework, a web in which advertising plays a key role in the promotion of not just products, but ideas.